ima Empathy 120

The ima Empathy 120 is a versatile, high-performance minnow lure engineered for seabass and coastal predator fishing. At 120mm and 31g, it strikes the perfect balance between castability and presence in the water — covering ground efficiently on light to medium spinning gear while maintaining a lifelike, enticing action that bass simply can't resist.

The sinking design lets you count it down to the strike zone, making it deadly for working deeper water, fast-flowing estuary channels, and rocky headlands where bass hold tight to structure. The Empathy's tight, responsive wobble and roll mimics a fleeing sandeel or baitfish with uncanny realism on the retrieve.

A firm favourite among Irish and European bass anglers, the Empathy 120 is available in a range of carefully selected colourways to match the hatch across different light and water conditions.

• Length: 120mm
• Weight: 31g
• Type: Sinking minnow
• Target species: Seabass, pollack, coastal predators
• Ideal for shore, beach, estuary, and rock fishing
• Multiple colour options available